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New USPS Rules Turn Mail Upside Down
Apr. 09
As of March 29, 2009, the United States Postal Service (USPS) might ask you to turn your mail upside down or backwards. That is, they want you to put the address label for “flats” on the top of the mail. What is the top you might ask? It depends. read more…
Staying Green After Printing
Mar. 09
Business relationships today are more and more about becoming partners in environmental responsibility and sustainability. As a printer, we strive to be a “green partner” to you, just as you strive to be a green partner to your own clients. read more…
Repetition, Repetition, Repetition
Feb. 09
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. read more…
Put Your 1:1 Personalization Over the Top
Jan. 09
Why do some 1:1 printing campaigns knock it out of the park while others are less spectacular? Clearly, it starts with great creative, a solid product and a compelling offer. read more…
New Postal Regulations: Your List Must Be Up-To-Date
Dec. 08
If you mail documents using presort or automation rates, you need to know about the new Move Update rules that went into effect November 23, 2008. read more…
Before You Send That File!
Nov. 08
When you're up against a deadline, sometimes it seems like you have way too much to do and not enough time to get it done. At times like these, it's tempting to cut corners and skip a few steps to get a design project out the door. read more…
High Impact Marketing on a Shoestring Budget
Oct. 08
A high-impact marketing campaign comes from creativity and strategy, not from having limitless resources. Optimize your marketing budget by trading the dollars you planned to invest in a one-time advertising blitz or a flash-enabled website for consistent, low-cost messaging and watch your sales grow. read more…
Turn Green Into Gold
Sept. 08
Following the first Earth Day in 1970, communities raced to introduce recycling programs and plant trees. Over time, interest in environmental issues waned, but now it has resurfaced in an almost over-the-top way. read more…
How to Stand Out in a Crowd
August 08
Every day, newspapers, magazines, flyers, postcards and other printed material bombard us. You want your printed piece to be attention grabbing, but how do you make it stand out amidst this sea of printed material? read more…
Measuring the Effectiveness of Print Campaigns
July 08
You can extend the concept of return on investment (ROI) to your print marketing efforts, measuring profitability versus cost. Leading corporations use intensively data-driven approaches to report the economic benefits created from marketing investments. You can develop metrics to measure the effectiveness of your printing expenditures even if you don’t have a full-time staff of business analysts. read more…
Do You Keep Your Files Under Control?
June 08
Have you ever searched your work directory looking for that one particular version of a file that you need? How about finding that image that you used three projects ago that your client wants to use again? Searching your digital assets and keeping tracking of versions is a difficult and tedious process. read more…
Stress-Free Print Buying
May 08
Print buying can be a daunting task at times with the myriad of details and choices to make. Try these common sense strategies to make your experience enjoyable and stress free. read more…
Post Script
April 08
Here we go again. Last year saw increases in postal rates across the board, as well as a switch to so-called “shape-based pricing,” an approach designed to make it easier for the Post Office to automate as much mail processing as possible. read more…
Make a Vivid Impression with Color
March 08
The topic of color seems simple until you find yourself in charge of a print campaign with thousands of Pantone colors to choose from. That's when you realize that color selection requires specific knowledge, context, and imagination. read more…
It's Easy Being Green
Feb. 08
Consumers increasingly associate themselves with social responsibility and the environment. Companies have responded with “green marketing,” creating a key point of differentiation by promoting the perception that their organization's operations, products and services are eco-friendly. The challenge is to honestly assess and communicate what your organization is doing to protect our natural resources. read more…
Will Leopard Upset Designers' Apple Cart?
Jan. 08
In October, Apple released version 10.5 (colloquially referred to as “Leopard”) of its operating system (OS). The upgrade boasts new features, productivity enhancements, bug fixes...and a new set of potential incompatibilities and workflow problems. read more…
Figuring Out Folds
Dec. 07
The tri-fold brochure and other folded pieces contain several traps for the unwary. This article will guide you around common folding pitfalls and towards the gold at the end of the rainbow: tri-fold brochures that look and fold perfectly. read more…
Effective Communication Breeds Customer Loyalty
Nov. 07
One of the most common mistakes companies make is to equate customer satisfaction to customer loyalty. A company that fails to recognize this fact risks finding its most satisfied customers switching to the competition. read more…
